Social Enterprise: How to Successfully set up and grow a social enterprise – Heidi L Fisher

This is a book written by a Finance Director, Heidi Fisher so the messages about making money come across loud and clear. Heidi uses the Japanese concept of Ikigai “your reason for being” to illustrate how your passion, mission, profession and vocation can come together to shape a successful social enterprise.

The amazon description says: This book tells you what social enterprise is, how to set up a social enterprise and how to run, manage and grow it successfully.

•Do you want to make a difference to people and the planet?
•Do you want to make money in a way that aligns with your values?

This book makes it easier than you think with information on legal structures for social enterprise, how to develop products and services, pricing, tax and VAT issues, people management, marketing, financing and investment, social value and impact measurement, as well as looking at your exit strategy, how to avoid burnout and the future of social enterprise. The book is based on the UK perspective, and the tax and other legislation currently operating in the UK.

Purchase this book via Amazon

Start Something That Matters – Blake Mycoskie

In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for “Tomorrow’s Shoes”) and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.

Blake’s mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years:

Make business personal
Be resourceful without resources
Reverse retirement
Keep it simple
Stay humble
Give more, advertise less

The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.

As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.